Mirai Creation Experience is a Tokyo-based destination management company curating immersive cultural programs. I redesigned their digital presence and created marketing materials to position them as a premium provider for affluent international visitors.
The original website lacked visual hierarchy, consistency, and mobile responsiveness. Information was buried in dense text blocks, making it difficult for non-Japanese speakers to navigate or take action.
The business problem: the company targets affluent international travelers who expect a high-end digital experience. The existing website was undermining brand positioning and making it harder to convert inquiries into bookings.
Decision 01
After researching premium tourism competitors and affluent traveler expectations, I replaced dense paragraphs with large editorial photography and concise, evocative copywriting. Each experience page became a visual narrative — showing rather than telling.
Decision 02
Rather than treating English as an afterthought, I designed the IA to work equally well in both languages. Navigation, CTAs, and content hierarchy were planned bilingually from the wireframe stage — ensuring non-Japanese speakers had a first-class experience.
Decision 03
I developed a visual system — typography, color, photographic treatment, and layout grid — that worked consistently across website and booklet. This allowed both mediums to reinforce each other rather than feeling like separate brands.
The redesigned platform emphasizes visual storytelling with clean, intuitive navigation meeting bespoke traveler expectations. The bilingual site features full-bleed photography, streamlined inquiry flows, and a refined visual identity.
Alongside the website, I designed a partner booklet for global distribution and produce ongoing social media content for Instagram and Facebook across 5 distinct business verticals.
The redesign transformed a text-heavy, single-language site into a visually compelling, bilingual platform. The unified visual system now serves as the foundation for all company communications.